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3 Steps To Bring A Business To Life

Derek Hutson
6 min readFeb 6, 2023

Concept, Proof of Concept, Proof

Photo by Firmbee.com on Unsplash

It is well known that 1 in 5 small business will fail, according to the BLS.

However, what is even more of a tragedy is how many businesses never even start, or are never around long enough to see their first sale/profit. Imagine what kind of world we could live in if more people were able to successfully start, manage, and grow a business. Surely we would have much more innovation than we do now.

When it comes to starting a business, you would be wise to remember that it is simple but not easy, and it will probably take more time than you want it to. There is a framework you can utilize to go from idea to first sale, and depending on your niche you just need to tweak it a little bit to fit your business (but that is the fun part right?).

I’d like to give you the 3 step framework that is behind all successful new businesses, the fine details and implementation though are up to you as an entrepreneur. Remember that nobody cares about your business as much as you do (or should), so don’t skip out on doing the work.

The 3 steps are:

  1. Concept
  2. Proof of Concept
  3. Proof

Let’s talk a little more about each step so you can start to understand where you are and…

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Derek Hutson
Derek Hutson

Written by Derek Hutson

Practicing Kaizen in all things. Being a dad is pretty neat too.

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