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Why The “Day 1” Mentality Is So Powerful

Derek Hutson
5 min readJan 12, 2023

1 Day or Day 1 (or even worse, Day 2)

Photo by Marcel Eberle on Unsplash

By this point in your life I am sure you have all heard the phrase “One Day or Day One”. In other words, you will do something “one day”, or you will start it today and it will be “day one”.

I’m not much for generic recycled quotes used for motivation, but keeping a “Day 1” mentality can have substantial benefits. To get the obvious out of the way, yes it means that today is the day you take action and actually work on something. Additionally, it means intentionally avoiding the “Day 2” mentality, which encompasses growing into a large corporate entity that presents with all sorts of bottlenecks to decision making and innovation.

But on a deeper and more meaningful level, we can learn from Amazon and how they apply this to their business and customer relationships. Regardless of how you feel about Amazon as a company, their meteoric rise over the past few decades has plenty of valuable lessons we can all learn from. These lessons can be applied in a large business or even on your own personal level.

A Day 1 mentality consists of 3 domains

  • Maintaining a long term focus
  • Obsessing over customers
  • Bold innovation
  1. Maintaining a long term

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Derek Hutson
Derek Hutson

Written by Derek Hutson

Practicing Kaizen in all things. Being a dad is pretty neat too.

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